Donald Farmer

Principal, Treehive

Scottish but based in Washington State, snuggled in the hills outside Seattle with my extraordinary creative darling, my unbearably cute cat and a magnificent treehouse.

For years, I imagined and designed software products for working with data. For years, I cajoled, harangued, persuaded and begged smarter people than me to build them. I have done this in startups, at Microsoft, at Qlik Technologies, with some success thanks to those smarter people.

Now I teach workshops, mentor executives and I write, especially about innovation and strategy. I work with some of the world’s largest software companies, but also with the newest of startups. I mentor teams from Kathmandu to California, from Reykjavik to Rwanda and not just working in software: robotic surgery, fashion, shampoo, restaurants, farms …

I’d love to hear from you and you can contact me here.

Donald Farmer's Articles and Resources

Gnarly Data Waves Episode

Making the Move: Five Factors to Consider When Migrating from Hadoop to the Data Lakehouse

Join Donald Farmer, Principal at TreeHive Strategy, and Tony Truong, Senior Product Marketing Manager at Dremio, as they discuss the five key considerations that organizations should take into account when migrating from Hadoop to the data lakehouse.
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