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Entrepreneur published an article on Rethinking Sales and Marketing in the ‘Post-Truth’ Era.
I liked this quote:
“Laws protect consumers from false advertising, but they probably aren’t going to help you deal with a misleading competitor. Remember when POM sued Coca-Cola over the latter’s Minute-Maid blueberry-pomegranate juice (which contained less than 0.5 percent of both fruits, combined)? That case went all the way to the U.S. Supreme Court. Ultimately, a California jury decided in favor of post-truth juice.”