eWeek: Why Self-Service Analytics Has Gone Backward--and What To Do About It
Chris Preimesberger from eWeek recently interviewed our CMO, Kelly Stirman, to understand why dependency of analysts on IT tools has increased so we can understand better how to use self-service analytics going forward. Kelly shares with us 7 excellent data points to consider.
We would like to share a core take-away from this article:
“Companies need a platform that allows them to integrate a variety of data sources, with data in multiple forms, and bring all of that information together in a way that accelerates analytics.
This type of system also needs to avoid creating extracts of data so that copies don’t proliferate.
This process has to be operable by analysts themselves, rather than intermediated by IT, empowering analysts to explore and interact with all desired data and iterate on their findings.”